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LDS Correlation Survey

I got an interesting letter in the mail today.

CORRELATION DEPARTMENT
Research Information Division
50 East North Temple Street
Salt Lake City, Utah 84150-0018

April 16, 2010

Dear Brother McElroy:

As the Church grows, our membership is becoming more diverse. The Research Information Division of the Correlation Department at Church headquarters has been directed to conduct the LDS CHURCH MEMBERSHIP SURVEY 2010 to help Church leaders better understand the lives of members and the challenges they face. You have been randomly selected to participate in this study. The survey will include questions about your Church and family experiences.

Please complete this online survey within the first THREE DAYS of receiving it. To begin the survey on the Internet:

  1. Go to the website: http://www.lds.org/emailsurvey
  2. Click the link entitled: LDS Church Membership Survey 2010
  3. Your repondent key for this survey is: ________

The survey should take between 20 and 40 minutes to complete, depending on the size of your family or household. If you do not have access to the Internet or cannot complete the online survey, we will automatically send you a paper copy of the survey in about a week.

Your information is a=complete confidential and will be combined with responses from other members to create a general profile of Church members and their families. We need to hear back from YOU to make the results truly representative. Your prompt response is essential to the success of the study and will eliminate the need and cost of additional follow-up reminders.

Thank you for your help with this important study. If you have any questions or if you need help completing the survey, please call the Research Information Division at Church headquarters (1-800-453-3860, ext. _____). The telephone call is free. Thank you.

Sincerely,

(signed)

Bruce D. Porter
Executive Director
Correlation Department

The survey took me about 30 minutes to complete, and I saved all the questions they asked along the way, for your enjoyment.

Interesting Questions: How many people did this get sent to? What will the response rate be? What would you do with this data?

Without further ado, the questions.